The Power of Media

The Niche Media was founded by Vili Costescu, a seasoned media innovator with over 30 years of experience in communication, technology, and storytelling. Vili’s passion for creating meaningful connections through tailored content inspired him to establish The Niche Media as a platform that amplifies unique voices and delivers impactful narratives to niche audiences. With a proven track record of leading award-winning digital outreach projects, Vili envisioned a media hub where creativity meets purpose, empowering individuals and brands to engage with communities in a profound way.

The Niche Media team comprises a diverse group of creative professionals, including content strategists, digital marketers, and multimedia experts, each dedicated to delivering high-quality, tailored solutions. Together, they share a commitment to storytelling that resonates, leveraging the latest technology to craft content that educates, inspires, and connects. Whether developing bespoke campaigns or supporting underrepresented voices, the team’s expertise ensures every project reflects the values of authenticity, innovation, and collaboration.

Join us as we continue to redefine niche media, one story at a time.

Meet the Team Behind The Niche Media Group

At The Niche Media, our team is the heartbeat of our mission to create impactful, tailored content for niche audiences. Each member brings unique skills and a shared passion for storytelling and innovation.

• Diana Yonah – Creative Director
  Diana leads the creative vision at The Niche Media, ensuring every project reflects excellence and authenticity. With a background in design and storytelling, she excels at transforming ideas into compelling narratives that resonate with audiences.
• Calvin Yonah – Digital Strategist
  Calvin is the mastermind behind our digital campaigns. His expertise in analytics and targeted outreach ensures our content reaches the right audience at the right time, driving engagement and meaningful connections.
• Abi Koetchi – Multimedia Specialist
  Abi brings stories to life through visual and audio media. With a knack for videography and editing, she ensures every piece of content captivates and inspires, whether it’s for a small community or a global audience.
• Sam Kiprop – Content Manager
  Sam oversees the development and execution of our content strategy. His ability to craft compelling messages tailored to specific audiences helps clients achieve their goals while staying true to their values.
• Weiland Bitock – Technology Lead
  Weiland ensures The Niche Media stays ahead of the curve in leveraging the latest technologies. From platform optimization to integrating AI tools, he keeps our operations seamless and innovative.

Together, this dynamic team drives The Niche Media's success, combining creativity, strategy, and technical expertise to deliver impactful stories and campaigns. Let us help you amplify your message and connect with your niche audience.

By collaborating with technology companies, we aim to:

• Utilise Advanced Technology Platforms: Incorporate educational tools and devices offered by our technology partners to create interactive and engaging learning environments.
• Provide Professional Development: Offer training and certification programs for educators through initiatives like Apple Teacher and Google for Education, ensuring they are equipped with the skills to effectively integrate technology into their teaching practices.
• Enhance Digital Infrastructure: Work with technology companies to improve the digital infrastructure of schools and community centres, ensuring all learners have access to quality digital education.
• Develop Localised Content: Collaborate with tech companies to develop curriculum content that is relevant to the Kenyan context, aligned with the CBC, and promotes digital literacy and digital citizenship.

Together, with our partners and stakeholders, we strive to empower Kenyan learners and educators by fostering a culture of innovation and digital excellence. We establish this constitution to guide our efforts in achieving these transformative goals.